Representación de la mujer afrodescendiente en medios de comunicación locales. casos de estudio Telecosta y Telemar de la ciudad de Esmeraldas

Abstract

Abstract: The research Representation of Afro-descendant women in local media. Case studies Telecosta and Telemar of the city of Esmeraldas, is carried out with the objective of evaluating the presence of Afro-Ecuadorian women in local television media in the city of Esmeraldas. To develop this research topic, the qualitative methodology of descriptive scope is used and for this, content analysis is used through a composite week, where the notes broadcast in the main newscasts of these two local media are analyzed and complemented with the development of interviews with three specialists on this topic: Mishell Mantuano, a graduate in Social Communication, Ismael Bernal, a graduate in Sociology and Diana, Ante, a marketing engineer. Through the use of the composite week in the main news programs, structural violence was not directly reflected, despite this, in the middle of the analysis, the interviewees agreed that in programs that are no longer on the air, content was transmitted where acts of violence, racism and discrimination were projected.