Situación de la empresa de comunicación y estado de la salud integral de la profesión de periodistas y comunicadores en Ecuador

Abstract

Abstract: This research analyzes the evolution, structure and challenges of the communication sector in Ecuador, as well as the current situation of communication companies in the country, in addition, the health of the profession in the current context is analyzed, a study conducted with journalists and communicators in the country. The impact of digitization and economic pressures on traditional media is studied, along with changes in the consumption of information and the rise of digital platforms. It also examines the diversification of communication products and the adaptation to interactive and transmedia narratives. The research delves into the working conditions of journalism professionals, making visible issues such as precariousness, vulnerability to violence and the effects on their mental health. It also analyzes the influence of the Organic Law of Communication and the challenges to press freedom. The economic crisis and the need for hybrid business models emerge as key axes for media sustainability. It is concluded that technological innovation and the strengthening of the profession are essential to guarantee plurality of information in a changing media environment.