Plan de comunicación estratégica y marketing digital para Estadero San Jhon

Abstract

Abstract: This paper addresses the design of a Strategic Communication and Digital Marketing Plan for the company Estadero San Jhon, with the aim of improving its positioning in the market, enhancing its reach and attracting new customer segments. The first chapter details the methodology used, based on a mixed approach that combines qualitative and quantitative techniques to identify the communication needs and digital opportunities of the company. The second chapter presents the results obtained, highlighting the analysis of public perception and the evaluation of the current digital presence of Estadero San Jhon. These findings allowed us to detect key areas for improvement in the digital marketing strategy. Finally, the third chapter develops a comprehensive plan that includes specific actions on social networks, advertising campaigns and attractive content to optimize customer visibility and loyalty. This work demonstrates the importance of digital transformation in local companies as a key tool for their growth and sustainability. Keywords: Strategic communication,.