Situación de la empresa de comunicación y estado de salud integral de la profesión de periodistas y comunicadores en Ecuador Casos analizados: Radio Sky, Radio Carchi, Radio Horizonte, Notas Carchi y Carchi al día

Abstract

Abstract: The present study analyzes the situation of communication companies in San Gabriel and the overall health status of journalists and communicators. Challenges such as labor needs, lack of professional identity, and the impact of digitalization in the sector are identified. For this reason, a study with a mixed approach was conducted, combining both quantitative and qualitative techniques. The information was collected through surveys applied to representatives of radio and digital media. The findings show labor and economic instability among communication workers, the digitalization process that has brought about significant changes both positive and negative and discrepancies between the academic training of current workers and the demands of the communication market. It is highlighted that, despite having experience and education, communication workers still face labor needs. Additionally, this research is important for educational institutions, communication companies, and society in general, as it helps understand the importance of professional training and provides information for developing strategies to improve working conditions in the sector.