Plan de comunicación estratégica y marketing digital para la empresa AO Exclusive Technology

Abstract

Abstract: In an increasingly competitive digital environment, companies face the challenge of differentiating themselves and connecting with their target audience. Relationships between brands and consumers are crucial to success, requiring organizations to continually adapt to consumer online behavior. This paper proposes a strategic communications and digital marketing plan for AO Exclusive Technology, an online store that sells technology products wholesale and retail, and offers technical services. The company's current situation was analyzed, identifying strengths and weaknesses that allowed for the establishment of a general objective: to improve its digital positioning and build customer loyalty. The proposed plan includes specific strategies and actions that seek to strengthen AO Exclusive Technology's online presence and consolidate it as a leading brand in the national market of wholesale technology importers. Having a strategic marketing plan is essential to coherently and effectively guide commercial actions, support the company's long-term objectives, and achieve its desired positioning in the digital environment.