Plan de comunicación estratégica y marketing digital para la empresa autoelite importadora

Abstract

Abstract: This work focuses on the development of a strategic communication and digital marketing plan for AUTOELITE IMPORTADORA, a company dedicated to the wholesale and retail sale of technological products for vehicles. A mixed-method approach was employed, combining qualitative and quantitative research, gathering information through surveys and interviews. The findings indicate that AUTOELITE IMPORTADORA must establish a presence on social media to foster its growth as a business. Strategies were proposed to optimize brand positioning, highlighting its commitment to innovation and customer satisfaction. The importance of efficient distribution was also emphasized, leveraging both traditional channels and digital platforms to reach more consumers. The results will provide a detailed market overview, identifying key opportunities and viable strategies for the company's growth. The proposed positioning and distribution strategies are presented as strategic solutions that can significantly improve AUTOELITE IMPORTADORA s presence in the vehicle technology sector. In conclusion, it is imperative to implement the communication and marketing plan to optimize interaction with the public and strengthen its reputation.