Plan de comunicación estratégica y marketing digital para el Centro Técnico Elecpin

Abstract

Abstract: Today, both large and small companies, and even microenterprises or businesses and startups, face the challenge of standing out from their competitors and connecting with their target audience. Therefore, digital environments are having a significant impact on the success of any type of organization. This work begins with a diagnosis of the current situation of Elecpin Technical Center, a business dedicated to the repair and sale of television parts and accessories. Key findings were obtained through a SWOT, PESTEL, and CANVA analysis, a product marketing mix, a strategic brief, a web application analysis sheet, surveys, and interviews. Key findings were obtained through a strategic communication and digital marketing plan designed to improve Elecpin Technical Center's position in the television repair and accessory sales market through digital marketing and communication strategies that will strengthen user loyalty within six months by 2025.