Plan de comunicación estratégica y marketing digital para la empresa MINIMOON Animaciones

Abstract

Abstract: Today, companies face the significant challenge of standing out in a saturated market and establishing authentic connections with their audiences. In this digital environment, the relationship between brands and consumers has become essential. Consumers demand to be heard and understood, and only those companies that adapt and evolve alongside them manage to remain relevant. This paper presents a strategic communications and digital marketing plan for a company dedicated to creating memorable experiences through children's entertainment. Its purpose goes beyond entertainment: it seeks to generate magical moments that will remain in the memories of children and families. After an in-depth analysis of the company's internal and external situation, strengths and areas requiring attention to improve its visibility were identified. Based on this diagnosis, the main objective was defined as strengthening its online presence, attracting new customers, and retaining current ones. The plan includes strategies such as creative social media campaigns, emotionally relevant content, and actions that increase digital visibility. Rather than leading the industry, the goal is to forge a lasting emotional bond with the audience through unique and unforgettable events.