Primer mapa de cibermedios del cono sur Caso de estudio: chile

Abstract

Abstract: Cybermedia are media outlets found on the web, whether they are native or digital migrants. The general objective of this research is to build and document the first database of native and digital migrant cybermedia in the Southern Cone, focusing on the case of Chile. To achieve this goal, data was analyzed and collected on the various characteristics and trends of cybermedia, using a representative sample of 47 Chilean media outlets. Semi-structured interviews with Chilean experts were also included. The study revealed a strong presence of multimedia content, reinforced by the use of mobile journalism (mojo) in the analyzed outlets. Another significant finding is the dominant funding model advertising which prevails in most Chilean cybermedia. However, a limitation was observed in the interactivity of these media outlets, with scarce use of blogs, forums, polls, and chatbots. In conclusion, cybermedia in Chile are financially dependent on advertising and are notable for their use of mobile journalism. A major weakness is their low level of interactivity. As a final proposal, they should improve their interactivity to increase both their audience and visibility.