Análisis del nivel de digitalización de los emprendimientos del Ecuador caso de estudio parrilladas "El chorizo loco"en la ciudad de Puyo año 2024

Abstract

Abstract: The research focuses on analyzing the level of digitalization of enterprises in Ecuador, a crucial factor for current business success. Many of these ventures face significant challenges, such as the digital divide and the low adoption of technological tools, which has contributed to a high business mortality rate. The main objective of this study was to analyze the level of digitalization of Parrilladas "El Chorizo Loco" in the city of Puyo, year 2024. A qualitative and descriptive methodology was used, conducting a semi-structured interview with the general manager of the business. The results revealed that the level of digitalization of the business is low, classified as level one. Additionally, obstacles such as the lack of economic resources and insufficient digital knowledge among employees were identified, which limits their ability to compete in an increasingly digitalized environment. This situation reflects the urgent need to improve digital skills and the resources available to foster the sustainable growth of enterprises in Ecuador.