Aplicativo web para Aquamarina Jewelry utilizando tecnologías de desarrollo con el fin de optimizar procesos, experiencia de usuario y aumento en ventas en joyería

Abstract

Abstract: The objective of this thesis is to develop a web application that will allow Aquamarina Jewelry to enhance their customers' shopping experience and optimize business processes. The identified problem is the need for a digital channel where Aquamarina Jewelry's customers can effectively view and purchase products without the need for prior contact with the business, a process that currently takes several hours to complete. To address this issue, it was decided to develop a web application featuring a product catalog, user registration, and a shopping cart. The development of the web application was based on an agile methodology, specifically SCRUM, to speed up the development process through sprints and provide flexibility for changes within the project. The languages used were HTML, CSS, and PHP, along with MySQL as the database management system. All of these technologies were integrated into a CMS (Content Management System), with WordPress being the chosen platform. Through this solution, Aquamarina Jewelry will offer an effective and intuitive alternative to its customers, improving their shopping experience while also enhancing sales and business analysis.