Situación de la empresa de comunicación y estado de la salud integral de la profesión de periodistas y comunicadores en Ecuador

Abstract

Abstract: This research study on the Situation of the Media Industry in Ecuador aimed to examine, through the use of structured questionnaires, the current conditions of three media organizations based in the city of Quito. The study specifically focused on Revista Mundo Diners and Revista Ekos both of which maintain print and digital editions and Ñuka TV, a fully digital media outlet. The findings consistently indicate that possessing a professional degree in communication is a critical requirement for employment within these media entities. Additionally, the research underscores how technological advancements have facilitated access to content generated by freelance journalists. While this development expands professional opportunities for communication specialists, it also contributes to a decline in the availability of traditional employment contracts. Moreover, the digital presence of media outlets is shown to play a decisive role in audience engagement, whether through websites or social media platforms. Consequently, the study emphasizes the necessity for journalists to pursue continuous training in the use of technological tools to remain competitive and effective in their roles.