Estrategias Narrativas Transmedia en la Producción Audiovisual en Universidades del Ecuador

Abstract

Abstract: This study analyzes the narrative strategies used in audiovisual production in three universities in Ecuador. This technique allows us to tell a story through multiple platforms, allowing the audience to interact with the content in different and enriching ways. The objective is, to identify and evaluate how these institutions are adapting these strategies in their audiovisual projects, with emphasis on innovation, public participation and narrative cohesion. A qualitative and quantitative methodology will be used, in two private universities (Particular Technical University of Loja and San Gregorio University of Portoviejo) and one public (Secular University Eloy Alfaro of Manabí), which could be highlighted for their recent innovative audiovisual productions, so, we could evaluate the use of these formats that allow to tell attractive stories; doing interviews to those responsible of production and experts in transmedia communication within these universities, we will search to deepen into the specific strategies used and the effectiveness of these practices. Through these methods we will obtain a more real and comprehensive vision of the practices currently used, highlighting the importance of narrative congruence and public participation in the academic field.