Análisis de la Gestión de Responsabilidad Social Empresarial en base a la herramienta del Pacto Global, para la Corporación En las Huellas del Banco Grameen , año 2025

Abstract

Abstract: The purpose of this research was to analyze the management of Corporate Social Responsibility at the "In the Footsteps of the Grameen Bank Corporation in the city of Loja, using the Global Compact as a tool. The development of the study was based on a quantitative approach, with exploratory and descriptive scope, using deductive and analytical methods, in addition to the Global Compact self-assessment instrument, which was applied to a sample of 57 participants, including the general manager, credit technicians (employees) and representatives of the Grameen centers, where the results showed that, although management perceives a high degree of compliance with the principles of the Global Compact, technicians and clients showed low and moderate levels regarding compliance with these principles, thus concluding that there are significant gaps between management and operational levels, which highlighted the need to strengthen these aspects with proposals for improvement in communication, group participation and redistribution of activities, in order to consolidate a more participatory, equitable and sustainable CSR management for the organization.