Dinámicas de la madurez de la deuda y desempeño financiero en las PYMES ecuatorianas del subsector J60 - Actividades de programación y transmisión en Ecuador durante el período, 2018 a 2022

Abstract

Abstract: The present research analyzes the relationship between debt maturity and financial performance in small and medium-sized enterprises (SMEs) in the J60 subsector in Ecuador, corresponding to programming and transmission activities, during the period 2018 2022. Through a quantitative approach with a correlational non-experimental design, financial information reported to the Superintendency of Companies, Securities and Insurance (SUPERCIAS) of Ecuador, corresponding to the aforementioned period, was used, which was processed and cleaned using statistical tools. Therefore, the results show a marked preference for short-term financing and a negative and significant correlation between leverage and profitability, in this sense, it is negatively associated with profitability, indicating that profitability is negatively affected by high levels of indebtedness, highlighting the importance of carefully managing the debt structure. In contrast, variables such as size, age, or tangible assets did not show a significant relationship with debt maturity or financial performance. This raises the need to adjust traditional financial evaluation models to the specific characteristics of the sector. This study contributes to the understanding of financing in SMEs in the J60 subsector, programming and transmission activities, and also proposes future lines of analysis tailored to their operational reality.