Propuesta de integración y trazabilidad tecnológica al Modelo de Negocios de Pymes comercializadoras de repuestos de autos en la ciudad de Quito, año 2025

Abstract

Abstract:Automotive parts marketing companies face problems with fraud and counterfeiting associated with traceability issues within the supply chain. In this context, this paper aims to design a blockchain-based technological traceability proposal for SMEs that market automotive parts in the city of Quito. To this end, an analysis was conducted to identify the needs that SMEs seek to improve their operational processes. The business model proposes a blockchain-based platform that allows for analyzing the traceability of products from their origin to the end customer, involving manufacturers, transportation companies, wholesalers, retailers, and automotive repair shops. The proposal's revenue source is subscription plans tailored to the needs of SMEs. To penetrate the market and maintain sustained growth, marketing strategies, alliances with suppliers of both spare parts and technology, and technical personnel requirements to assist with technological integration and adoption are being considered to improve logistics management and market competitiveness.