Propuesta para la implementación de una plataforma de inversión para emprendimientos femeninos en Cuenca Ecuad

Abstract

Abstract: This study addresses the problem of the low sustainability of women's entrepreneurship in Cuenca, caused primarily by structural barriers such as a lack of ongoing training in business management, limited access to financing, and a lack of peer-to-peer learning networks. The overall objective is to design a comprehensive program that includes the implementation of a multilateral platform along with ongoing training. The research uses a mixed methodological approach, as semi-structured interviews were conducted with employees of the Municipal Public Economic Development Company (EDEC EP), and a focus group comprised of six female artisan entrepreneurs who participated in fairs promoted by EDEC EP. An economic feasibility analysis was conducted, which led to the conclusion that the model would reach its break-even point after managing 17 investor-entrepreneurship relationships. It is concluded that this proposal can enrich the experience of women's entrepreneurship by generating a positive socioeconomic impact and promoting gender equity and inclusiveness in the local area.