Propuesta para la creación de un refugio para gatos en situación de abandono: Cafetería temática como modelo de sostenibilidad financiera.

Abstract

Abstract: This research aims to develop an innovative proposal that addresses a problem in loja regarding the abandonment of cats through the creation of caffecat, a themed café that serves as a financial sustainability model for the maintenance of a cat shelter. The project integrates social, environmental, and economic components, seeking to generate value in the city of loja. Methodologies such as the business model canvas, pestel analysis, porter s five forces, environmental analysis, and financial tools were applied to determine the overall viability of the venture. The proposal envisions the creation of an inclusive and educational space that promotes responsible adoption, public awareness regarding animal welfare, and income generation through complementary activities such as the sale of food and beverages, themed products (merchandising), and special events. To validate the proposal, personal interviews were conducted with ten people selected based on the previously defined buyer persona profile, whose feedback helped improve key aspects of the prototype. In the financial analysis, the project proved to be viable, reaching a Net Present Value (NPV) of $10,292, an Internal Rate of Return (IRR) of 40.35%, and a projected Return on Investment (ROI) of 36%. In addition, sustainability strategies were established to minimize environmental impact, strengthen community engagement, and ensure the project's long-term viability.