Diseño de estrategias de mejora de la cultura organizacional en la cooperativa de ahorro y crédito Yuyay Ltda. Cañar basado en el modelo Oca año 2025

Abstract

Abstract:The purpose of this paper is to design strategies to strengthen the organizational culture of a cooperative in the province of Cañar using the OCA Model. To this end, a mixed-method approach was conducted, applying deductive and descriptive methods, along with a structured survey that evaluated various cultural dimensions. The OCA Model allowed for the identification of the predominant type of culture and the development of strategies aligned with the cooperative's strategic objectives. Among the cultural typologies analyzed, the most notable were the clan culture, centered on collaboration and teamwork, and the adhocratic culture, focused on innovation and flexibility. The results revealed a cultural duality, with a predominance of the adhocratic culture, indicating an environment that values ​​creativity and adaptability. It is concluded that applying strategies based on the OCA Model will bridge cultural gaps, consolidate a cohesive and motivating organizational environment, and contribute to the sustained growth and institutional strengthening of the cooperative.