Determinantes de la rentabilidad de las Pymes ecuatorianas: provincia Guayas, sector G 461, periodo 2023

Abstract

Abstract: The objective of this study is to analyze the determinants of profitability of Ecuadorian SMEs in the Guayas province, sector G461, for the period 2023. It focuses on the accounting indicators ROA and ROE, which help measure profitability, debt, and liquidity, allowing for the assessment of companies' financial stability. The methodology of this research is descriptive with a quantitative approach, using a non-experimental cross-sectional research design based on the collection of financial data from SMEs and multiple regression analysis. An Excel spreadsheet from 2023, information extracted from the Superintendency of Companies, Securities, and Insurance, was used as the data collection technique and instrument. The results show that higher debt and older companies decrease ROA, while these variables were not significant for ROE, and therefore the return on equity ratio remains balanced.