Diseño de estrategias de mejora de la cultura organizacional, en la Empresa Rocka Jeans, basado en el Modelo OCAI, en la provincia del Azuay, año 2025

Abstract

Abstract: The purpose of this thesis is to design strategies to improve the organizational culture at Rocka Jeans, located in the province of Azuay, through the application of the OCAI (Organizational Culture Assessment Instrument). This instrument identified gaps between the current organizational culture and the culture desired by employees by evaluating six key dimensions. The results show a predominance of a hierarchical culture in the current situation, while the preferred culture shows a tendency toward a market culture (28%), focused on results-orientation and efficiency, without losing sight of innovation (24%) and a human focus (25%). Significant differences were identified in aspects such as leadership, employee management, organizational cohesion, and success criteria, reflecting the need for a balanced cultural transformation. Based on this diagnosis, strategies are proposed to promote participatory leadership, more flexible management, and an innovative and competitive organizational culture. The study concludes that strengthening organizational culture is key to sustainable development, engaging human talent, and improving business performance.