Diseño de estrategias de mejora de la Cultura Organizacional en la Empresa Megacentro Simancas, basado en el Modelo OCA, año 2025

Abstract

Abstract: This study aimed to propose strategies to help improve the organizational culture at Megacentro Simancas, using the Organizational Culture Assessment (OCA) Model as a basis. The research combined qualitative and quantitative methods, although it focused primarily on qualitative analysis. It was conducted in three phases: a review of key concepts, a diagnosis of the current situation within the company, and the design of improvement proposals. By applying the model, it was possible to identify positive aspects related to staff engagement and performance, but significant weaknesses were also detected, such as a lack of participatory leadership, failures in internal communication, and a weak connection between institutional values ​​and actual practices. Based on these results, strategies were proposed that seek to improve team integration, promote a more accessible and flexible leadership style, and build a more coherent organizational culture. The proposals reflect the company's reality and could be applied to other similar organizations, providing useful tools to strengthen the work environment and support more humane and sustainable development.