Diseño de estrategias de mejora de la Cultura Organizacional en la empresa FARMAMIA CIA. LTDA., en la ciudad de Machala provincia de El Oro basado en el modelo OCA, año 2025

Abstract

Abstract: This study addresses the gap between the current organizational culture and the desired culture at Farmamia Cía. Ltda., located in Machala, El Oro province. The research focuses on the problem of how to align the dominant culture with employee expectations. A quantitative methodology was implemented through the OCAI, using a sample of 284 employees from different areas of the organization. The results show that the hierarchical culture is dominant, while employees desire the incorporation of elements of an adhocratic culture, such as innovation and flexibility. In response, a proposal was formulated consisting of three strategies: redesign of incentive systems, adaptive leadership training, and implementation of agile structures. It is concluded that these strategies can balance the existing structure with creativity, generating a more participatory organizational climate. It is suggested that the designed strategies be implemented, that periodic measurements be made of the organizational culture, and that self-management among staff be encouraged to ensure the sustainability of the change.