Determinantes de la rentabilidad de las PYMES ecuatorianas: provincia Guayas sector C331 y C222, periodo 2023

Abstract

Abstract: The purpose of this study was to identify the main determinants of profitability in Ecuadorian SMEs in the province of Guayas, specifically in sectors C222 and C331, during 2023. To this end, a descriptive, documentary, and correlational methodology was applied, with a non-experimental design. The sample consisted of 75 companies, whose financial variables were analyzed based on their financial statements filed with the Superintendency of Companies, Securities, and Insurance. The results showed that, although many companies have robust assets and several years in the market, these factors do not have a significant relationship with profitability, as measured by ROA. Furthermore, neither current liquidity nor asset leverage impact profitability, but they are useful for assessing financial risk and capital structure. Therefore, it is concluded that profitability must be analyzed from multiple perspectives, considering the impact that each accounting item has on profits; furthermore, these results are practical for professionals and entrepreneurs interested in strengthening the financial management of their businesses.