Determinantes de la rentabilidad de las Pymes ecuatorianas: Provincia Pichincha, sector A, periodo 2023

Abstract

Abstract: This study examines the most important factors affecting the profitability of small and medium-sized enterprises (SMEs) in the province of Pichincha, Ecuador, during the year 2023. Using a quantitative and descriptive method, internal variables such as size, age, settlement, debt levels, and the use of technology are identified, as well as external factors linked to the economic, political, and social context. Financial indicators such as return on assets (ROA) and return on equity (ROE) were used to analyze business performance in terms of profitability. The results demonstrate that the size and age of a company have a positive impact on its profitability, while a high level of debt negatively influences it, decreasing its financial efficiency. The study also emphasizes the importance and fundamental role of entrepreneurship education, infrastructure, and the availability of financing through credit. The analysis provides useful information for the creation of public policies aimed at improving the development and competitiveness of the business sector in Ecuador. It is determined that small and medium-sized enterprises require effective financial strategies and institutional support to optimize their performance and viability. This study provides important evidence for developing public policies aimed at strengthening Ecuador's business sector.