Análisis de la adopción de la inteligencia artificial en el éxito de los emprendimientos Peque Ayuda

Abstract

Abstract: The implementation of Artificial Intelligence in the e-commerce company Peque Ayuda focuses on customer loyalty, by changing the traditional work culture with the adoption of technological tools. Within this research, through an AI analysis, a research design focused on quantitative methodology was developed, this allowed for the collection of information through a survey to enhance the organization's management, there is a similar appreciation of the organization's approaches to implementing AI in its activities. The results show that AI enables continuous improvement in its production process through operational efficiency, maintaining innovation in its products and services to customers, however, there are challenges such as employee resistance to change, high implementation costs for this technology, without underestimating the fact that the investment being managed keeps the company at the forefront in a competitive market, it offers benefits such as: an updated website, frequent training and accurate sales data.