Diseño de estrategias de mejora de la cultura organizacional en la empresa Tranqui S.A.S, basado en el modelo OCAI, año 2025

Abstract

Abstract: The present research focuses on designing a strategy to improve the organizational culture at Tranqui S.A., utilizing the OCAI model as a basis (Organizational Culture Assessment Instrument). This academic work is born of the necessity to strengthen internal cohesion, sense of belonging, value alignment in the organization, and daily practices of the personnel for their growth and transformation. Strategies were presented to fortify the organizational culture and to make it solid and adjustable to the organization's objectives. In order to reach the proposed work, a quantitative methodological approach was used, descriptive, not experimental. As a research instrument, the mentioned model was used, which is a tool that helped in the diagnosis of the organizational culture of Tranqui. It was observed at the end of the process that the results were oriented to the predominance of the market culture, and to a hierarchical culture, and a mild orientation exists to a clan culture, evidencing that for human development in the company, a social harmony environment must be provided that is participatory. Therefore, it concentrates on transformational leadership, internal communication, participatory management, and continuous formation. The results of the interview also show that as an organization, they are comfortable inside the current culture, although there is a mild wish for a clan culture, and an adhocratic culture. These actions look to bridge the cultural gap identified and enhance the organizational performance.