Análisis de la oferta turística de la parroquia rural Chicaña del cantón Yantzaza, provincia de Zamora Chinchipe, año 2023

Abstract

Abstract: The research paper "Analysis of the Tourism Offerings of the Rural Parish of Chicaña, Yantzaza Canton, Zamora Chinchipe Province, 2023" analyzes the tourism resources of this parish, highlighting both its natural and cultural attractions. Using a mixed methodology, field research techniques, surveys of the local population, interviews with tourism stakeholders, and georeferencing tools such as ArcGIS and ArcMap were used to create an inventory of tourist attractions. A SWOT analysis was then conducted, which identified the parish's main strengths and weaknesses in terms of its tourism offering, as well as the external opportunities and threats that influence its development. Subsequently, a proposal was designed for the implementation of strategies to improve infrastructure, signage, and the training of local tour guides. Furthermore, it is recommended to promote community-based and sustainable tourism that integrates the local population into tourism, generating employment and preserving the natural environment. The study contributes to the sustainable tourism development of the Chicaña parish and can serve as a model for other areas.