Modelo de negocio como oportunidad de mejora para el proceso de inclusión financiera y tecnológica de la empresa GlobalSys Tel S.A.S.

Abstract

Abstract: This paper, based on the case of GlobalSys Tel S.A.S., proposes an innovative business model for a four-year time horizon. The study used a mixed approach and a descriptive-projective scope to collect and process information. The business model was built using the Canvas matrix. The results showed that designing competitive strategies aimed at generating growth, improving financial performance, and impacting the financial inclusion of individuals and small and medium-sized businesses is feasible for GlobalSys Tel S.A.S. The study has multiple implications. For example, management, based on the use of tools such as the CANVAS matrix, can implement actions to improve its competitive position in the context of the Ecuadorian Fintech ecosystem. Furthermore, the regulatory body can design new public policies that encourage the emergence of new Fintech companies and thereby improve the financial inclusion of the population.