Diseño de estrategias de mejora de la cultura organizacional en la empresa Vibra Connect Marketing, basado en el modelo OCA año 2025

Abstract

Abstract: The purpose of this research was to design strategies to improve the organizational culture of Vibra Connect Marketing, using the OCAI Model as a diagnostic tool. Using a quantitative and descriptive approach, a survey was administered to all company employees to identify the current organizational culture and compare it with the desired culture. The results revealed a lack of clear cultural identity, ambiguity in leadership, and weak internal cohesion. In contrast, employees expressed a strong preference for a culture based on collaboration, innovation, and results orientation. Based on these findings, strategies were proposed focused on strengthening transformational leadership, improving internal communication, and aligning organizational values with team expectations. This study offers a practical guide to closing cultural gaps and boosting organizational performance.