Determinantes de la rentabilidad de las Pymes ecuatorianas: sector G471, periodo 2023

Abstract

Abstract: This paper analyzes the factors that affect the profitability of small and medium-sized enterprises (SMEs) in the G471 sector, corresponding to specialized retail trade in Ecuador, based on data from 2023. Financial indicators such as return on assets (ROA), current liquidity, debt-to-equity ratio, company size, and company age were used. The objective was to identify how these variables relate to the financial performance of SMEs during the period analyzed. The results show that companies with financial balance, a low debt burden, and good liquidity have higher levels of profitability. In contrast, companies with a shorter operating history face greater difficulties in maintaining stable profitability. This analysis demonstrates how internal management and the specific characteristics of each company directly impact its economic sustainability. Therefore, the findings obtained can serve as a useful basis for both those designing business strengthening strategies and those responsible for formulating public policies aimed at supporting the retail sector in Ecuador.