Modelo de negocio para la remodelación del sistema eléctrico con integración de tecnología y dispositivos inteligentes en los hogares de los adultos mayores en la ciudad de Riobamba, Ecuador

Abstract

Abstract: This research proposes an innovative business model focused on installing smart devices in the homes of older adults in Riobamba, Ecuador, with the goal of providing security, autonomy, and peace of mind for both them and their families. Through studies conducted in the local market, four technology packages were created tailored to different profiles and needs. The business model not only demonstrates financial viability but also a strong potential for social impact. Through trust-based marketing strategies, a close, empathetic, and professional experience is proposed. This work demonstrates that technology can be an ally when providing care, as long as it is designed with empathy and respect for those who need it most.