Determinantes de la rentabilidad de las Pymes ecuatorianas: sectores J581, J582 y J591, periodo 2023

Abstract

Abstract:This investigation analyzes the factors that affect the profitability of small and medium-sized companies (Pymes) in the Ecuadorian sectors J581 (book publishing), J582 (programming and broadcasting of radio and television) and J591 (cinema and video activities) during the year 2023. For this purpose, if applied a quantitative approach with multiple linear regression statistical methods. The independent variables are the equity, the liquidity, the size and the age of the companies, while the financial indicators ROA (revenue on assets) and ROE (revenue on assets) are considered dependent variables. The results show that only the data on assets has a negative and significant relationship with ROE, indicating that an increase in equity reduces financial profitability. In exchange, liquidity, size and antiquity did not present statistically significant effects. Therefore, it is concluded that adequate management of equity, together with efficient financial strategies, is fundamental to improving the profitability of analyzed Pymes. This study offers useful information for decision makers and contributes to the financial analysis of the Ecuadorian business sector.