Diseño de Estrategias que Implusen la Competitividad de las Microempresas del Secor de Servicios del Canton Quito, Provincia del Pichincha año 2024

Abstract

Abstract: This research aims to develop strategies to strengthen the competitiveness of microenterprises in the travel agency sector in the Quito canton. A quantitative-descriptive methodology was used, conducting a survey of formally established companies. The results show a high level of competitiveness in areas such as strategic planning, quality, value chain, marketing, accounting and finance, human talent management, and information systems, but not in the field of environmental management, as this dimension has been found to have the lowest levels of competitiveness. Based on this information and in relation to the proposed theoretical framework, eight strategies were designed, most of which seek the strategic development of travel agencies in the tourism market. These strategies propose innovation, niche development, and adaptation to the digital environment. This work contributes to the use of practical tools to strengthen the sector and seek to boost economic growth in tourism through effective, globally adapted digital agency.