Análisis de la adopción de la Inteligencia Artificial en el éxito del emprendimiento Muyamable perteneciente al sector de Tecnologías de la Información y Comunicación de la ciudad de Quito: Barreras, Desafíos y Oportunidades, año-2025

Abstract

Abstract: The topic of this research was to analyze how the adoption of Artificial Intelligence influences enterprises within the Information and Communication Technology sector in Ecuador, specifically focusing on the startup Muyamable. The general objective was to determine the benefits, barriers, and opportunities when implementing AI in their business operations. The methodology applied was quantitative with a descriptive approach, using a structured Likert scale survey directed at Muyamable s manager, who served as the main representative for the study. The research instrument was a questionnaire consisting of 29 questions divided into 6 sections, whose responses provided comprehensive insights into the subject. As a general conclusion, despite significant challenges such as high costs, a shortage of qualified personnel, and resistance to change, Muyamable has achieved clear benefits including increased operational efficiency, service innovation, and customer satisfaction. This demonstrates that the strategic adoption of AI significantly enhances the competitiveness of technology companies in the Ecuadorian market.