Plan de Marketing y Comunicacion Digital para Prodental MC

Abstract

Abstract: The Prodental MC curriculum integration project aims to design a strategic communication and digital marketing plan for the dental clinic, with the purpose of strengthening its local digital positioning. Subsequently, through analysis of the current communication situation, it was determined that the clinic has the necessary opportunities to implement digital interaction strategies and advertising campaigns that improve the low interaction with the target segment. The main strategies highlight the design of educational and informative content based on prevention and oral care, supported by prior diagnosis, segmentation, and the implementation of digital tools, which promote a 30% increase in the clinic's brand recognition. The methodology employed was mixed, with a descriptive approach, using qualitative and quantitative tools to support the initial proposal, which allowed for a plan adapted to the context and requirements of the clinic. This research is relevant to the dental office because it promotes digital change on social media platforms.