Plan de comunicación estratégica y marketing digital para la empresa Super 1001

Abstract

Abstract: The main objective of this Curriculum Integration project is to design a digital marketing and communications plan for Super 1001, located in Santo Domingo de los Tsáchilas. Its main objective is to design and create an interactive website with a digital product catalog, contact points, and payment methods, as well as the implementation of scheduled social media promotional campaigns with personalized email marketing strategies to improve customer interaction, service, and loyalty. Several weaknesses were identified in Super 1001's digital and communications management, which allows us to propose strategies that help improve its positioning in digital environments and improve the effectiveness of its sales channels. This project provides strategic tools that will allow the company to adapt to the demands of the digital market and increase its visibility and positioning. It also reveals the importance of a proper analysis and diagnosis when developing a digital marketing and communications plan tailored to the company's specific needs.