Plan de comunicación estratégica y marketing digital para la empresa Stacey Motos

Abstract

Abstract: This work presents research methodologies and findings for the development of a strategic digital marketing and communication plan for Stacey Motos, with the objective of increasing views and interactions on its social media posts. The methodology employed uses a mixed-methods approach, implementing both qualitative and quantitative techniques. Valuable information was obtained on marketing and communication management on digital platforms through the analysis of distribution channels, in-depth interviews, surveys, and a SWOT analysis. This study highlights the fundamental importance of having specific objectives, clear strategies, pre-planned activities, and appropriate market segmentation as essential components for developing an optimal social media strategic plan. The proposal aims to increase brand visibility by 40% and increase interaction on posts by 30%, thereby strengthening Stacey Motos' digital presence.