Plan de comunicación y marketing digital para el Gobierno Autónomo Descentralizado Parroquial Rural Alluriquín

Abstract

Abstract: This thesis was conducted through in-depth research to develop a marketing and communications plan tailored to the needs of the Alluriquín Rural Parish GADPRA (Government of the Autonomous Community of Alluriquin); a municipality located in the province of Santo Domingo de los Tsáchilas. The main objective was to implement communication strategies for its social media, boosting the visibility of its website and effectively publicizing its services to the public. The purpose of this research when developing this marketing plan for the GADPRA was to reach out to the public through social media, providing them with improved communication. Therefore, a mixed methodology combining qualitative and quantitative elements was applied, which allowed for data collection and further analysis for the present research, yielding a better understanding of the problem presented. By applying this methodology, various results were obtained which allowed us to address a large part of the problem, taking each result as a point for improvement, leading to an evaluation of the effectiveness of the distribution channels, measuring the speed and information of the GADPRA website and how effective it is when transmitting the information it contains, avoiding confusion. By carrying out the interview, it also allowed us to learn about the management of social networks and prior knowledge of them, taking into account the interviewee's responses.