Plan de marketing y comunicación digital para la empresa Mydal ferretería

Abstract

Abstract: This project, carried out for Mydal Ferretería, aims to develop a strategic proposal for business growth based on data and relevant information collected using various research techniques. This process provided a closer look at the challenges and problems faced by this organization, including inefficient digital media communication, low brand recognition, and a lack of customer acquisition and retention. Based on these findings, a marketing and communications plan aligned with the characteristics and needs of the target audience was formulated. This project also seeks to incorporate new digital trends into the company to better develop the proposed strategies.