Modelo de transformación digital del área de ventas al por menor en la empresa ABC Motor ABCM, aplicando arquitectura empresarial con ADM de TOGAF y tecnologías en la nube

Abstract

Abstract: The project described in this document highlights the importance of technological innovation in business development. It focuses on how the implementation of new cloud technologies can improve efficiency and competitiveness. The Architecture Development Method (ADM) from TOGAF is used to generate the innovation strategy. Its iterative and cyclical approach allows for the organized construction and maintenance of a company's architecture. A case study is proposed to illustrate how ABC Motor ABCM can successfully migrate its business architecture to new technologies. The challenges and opportunities that the company faces when incorporating advanced technology and beginning its digital transformation process are presented.