Situación de la empresa de comunicación y estado del bienestar integral de la profesión de periodistas y comunicadores en Santa Elena Ecuador

Abstract

Abstract: In Ecuador, the proliferation of digital media has demonstrated their significant market share, demonstrating the ongoing evolution of communications that requires continued innovation and improvement of strategies to reach more markets. This study analyzes the main changes experienced by communications and journalism companies, their impact on the academic training, profile, and labor market of their workers in the country. A mixed methodology is used: qualitative-quantitative, empirical, and descriptive-testimonial, applying surveys and an analysis sheet to journalists and media outlets. The results show that media outlets in the province of Santa Elena have currently improved the conditions of formal communications workers with respect to their legal status (social security, salaries, and social security contributions). However, they believe that despite technological advancements, attending universities is necessary and important to train as future communicators. The conclusion is that various factors have redefined journalistic practice, demanding the development of soft and digital skills to respond to an increasingly competitive media ecosystem.