Propuesta de implementación de una plataforma logística de consolidación para rosas de exportación dirigida a pequeños y medianos productores de la zona de Cayambe y Pedro Moncayo.

Abstract

Abstract: Ecuador has positioned itself globally as a key player in the floriculture export sector, due to the high quality and diversity of its crops. However, small and medium-sized producers face reduced competitiveness in international markets as a result of limitations such as the lack of adequate infrastructure for flower storage and the scarcity of consolidation centers. These shortcomings lead to increased costs, delays, and losses throughout the supply chain. This study proposes the design of a centralized logistics platform located in the cantons of Cayambe and Pedro Moncayo. The proposal integrates information and communication technologies (ICT), along with comprehensive services for traceability, cold storage, and cargo consolidation. A quantitative methodology was employed, based on surveys administered to producers in the sector and a comparative analysis of operational costs. The findings reveal limited adoption of digital tools, high dependency on intermediaries, and a low implementation of sustainable practices. In this context, the proposed platform emerges as a viable alternative to optimize logistical resources, improve the quality of export services, and strengthen the position of small producers in demanding markets.