Estrategia de contenidos en redes sociales para el posicionamiento de MMA El Valle en Facebook e Instagram

Abstract

Abstract: MMA El Valle is a martial arts gym in the city of Quito Norte, with over 15 years of history. However, despite having a loyal community and strong values such as discipline and camaraderie, its digital strategy needs a boost. Therefore, through a close-knit approach, combining interviews with students and founder Maurilio Álava, detailed social media analysis, and tools such as PESTEL, SWOT, and Fanpage Karma, its shortcomings were discovered. Inactivity on Facebook and the lack of a professional plan have limited its ability to reach more people. Therefore, to help boost its presence on social media, especially Facebook and Instagram, a social media content strategy will be implemented to position MMA El Valle with content featuring real-life workouts, inspiring stories of self-improvement, interactive surveys, and engaging promotions, all with a six-month budget of $2,100. This approach seeks not only to attract new students but also to strengthen ties with the community, reflecting the spirit of family and personal growth that makes MMA El Valle unique in a competitive market.