Situación de la empresa de comunicación y estado del bienestar integral de la profesión de periodistas y comunicadores en Loja- Ecuador

Abstract

Abstract: This curricular integration project analyzes the current situation of communication companies in the city of Loja and the state of professional well-being of journalists and communicators working in this context. Through a mixed-method approach, combining quantitative and qualitative instruments, relevant data was collected on business structure, services offered, and working conditions of staff in five legally registered radio stations. The findings show that radio remains a relevant traditional medium but faces challenges related to economic sustainability, digital transformation, and professional development. Additionally, the study highlights the need for public and educational policies that strengthen the profession and promote the comprehensive well-being of communication professionals. This research provides a valuable diagnosis for educational institutions, media organizations, and public entities, enabling reflection and the proposal of improvements to support a more ethical, sustainable, and context-responsive communication sector.