Análisis de factibilidad para la creación de un restobar en el malecón Jambelí, en el cantón General Villamil Playas provincia del Guayas año 2024.

Abstract

Abstract: The tourist offer is an important point of study to innovate different services that attract a greater number of visitors to promote the socioeconomic development of a locality. The research was carried out with the objective of analyzing the feasibility of creating a restaurant on the Jambelí boardwalk, in the General Villamil Playas canton. The methodology used was a quantitative approach, inductive method and descriptive type, a survey was applied as a tool, the sample was made up of 382 people. The results determine that the visit to this business is at night, 51% spent between $10 to $20, 45% indicated that the proposal is very interesting, 55% indicated that they would like to visit said business, the activities to be carried out are karaoke contests, theme nights, dancing and concerts, 90% indicated that they would like to have internet connectivity instead. Based on this, the client profile was developed and the Canvas business model was created, indicating that it has a positive NPV greater than the initial investment and an IRR of 0.94.