Plan de marketing y comunicación digital para la empresa Fuga Creativa

Abstract

Abstract: This curriculum integration work for Fuga Creativa comprises four fundamental chapters: the theoretical framework, the methodology, the results and the strategic action plan. Through this research, áreas of improvement were identified that the company must address in order to better position itself and have greater visibility in the competitive digital market. An exhaustive evaluation was carried out about the company s position and its competitive situation in the market, where its main problemas that the company is not using active marketing campaigns, which prevents it from reaching a wider audience, affecting its competitiveness in the market. To overcome these challenges, it was of utmost importance to develop strategic communication and digital marketing strategies to help promote the Brand, interact with the audicience, reinforce the visual identity, increase its reach and position it as a competent company in the sector, meeting the objectives set.