Análisis de la adopción de la inteligencia artificial en los emprendimientos tecnológicos de la ciudad de Loja: barreras, desafíos y oportunidades, periodo 2024-2025

Abstract

Abstract:This study analyzes the adoption of artificial intelligence in technology-based startups in the city of Loja, identifying barriers, challenges, and opportunities in the period 2024-2025. The study was quantitative and applied 71 questionnaires to owners or managers of technology companies. The results suggest that entrepreneurs have an intermediate understanding of artificial intelligence and that its application is limited. Process automation and predictive analytics are the main tools they focus on. The most common obstacles are lack of infrastructure, lack of training, high costs, and low digital skills. However, some critical opportunities are highlighted: a focus on competition, service personalization, and process improvement. In response, tactics are recommended to improve technical knowledge and access to resources. This work contributes knowledge about AI adoption in business, promotes innovation, and fosters local economic development.