Plan estratégico de marketing y comunicación digital para la empresa centro de computo Amazonas

Abstract

Abstract: This study evaluated the problematic situation of Centro de Cómputo Amazonas, an indigenous company in the Ecuadorian Amazon region with little digital presence in a very competitive ecosystem. With a mixed research approach, the fundamental weaknesses were established: improvised management of social networks and a very poorly functional website. From the research it emerged that, even though the target audience (young people between the ages of 18 and 35) values channels such as WhatsApp and Facebook, the company fails to connect with this effectively. This led to the proposal of a digital marketing and communication plan with concrete actions: SEO optimization, educational content, segmented promotions and implementation of logistics in shipments, accompanied by a SWOT analysis that identified opportunities such as the growth of connectivity in the region. The results concluded that if the company committed to a disciplined execution, it could increase its sales by 30% and enhance its interaction among social media.