Plan de comunicación estratégica y marketing digital para la empresa endodental

Abstract

Abstract: The objective of this work is to professionalize a strategic communication and digital marketing plan for the dental clinic Endodental, located in the city of Santo Domingo. However, Endodental has faced difficulties in the local market, despite its high-quality services, as its advertising and presence on social media were practically nonexistent. This has slowed its growth and prevented most people from knowing about its existence. The biggest challenge has been standing out in the market. Its progress has also been a victim of poor communication and lack of digital preparation. Therefore, it is important to focus on communication with patients and improve its digital reputation. These conditions have improved in the country, and sufficient dental care can now be provided. An analysis was also carried out on the type of communication within the clinic, and it was not good. To address these problems, a pragmatic plan is proposed that leverages its strengths and communication channels, such as social media and automated WhatsApp messaging, to improve public engagement and provide sufficient dental care.